Operating across both DTC e-commerce and retail partnerships, Little Giraffe sought to strengthen its digital marketing efforts to reach a broader audience without compromising its premium positioning. I led social-first marketing initiatives focused on modernizing the brand, increasing visibility, launching new collections, and creating cohesive campaigns that elevated customer engagement while reinforcing the brand's luxury identity.

❋ Business Goals

  • Modernize the brand's digital presence

  • Expand awareness among new parents

  • Support DTC and retail growth

  • Preserve luxury brand equity

❋ My Role

  • Social Media Strategy

  • Content Creation & Creative Direction

  • Influencer Marketing

  • Product Launch Campaigns

  • Paid Social Support

❋ Channels

  • Meta (Organic & Paid Media)

  • Pinterest

  • TikTok

  • Creator Partnerships

  • Email Marketing

  • Ecommerce

❋ Results

  • +1.2% Avg. Engagement Rate YoY

  • +10.7k Avg. Organic Reach YoY

  • Avg. 13 Influencer Partnerships Per Month

Trending Ideas,
Strategic Impact

The Luxe Macaron Collection launch introduced a fresh, colorful product line designed to engage a new generation of parents. I led the campaign's creative and social strategy produced original content, all while managing influencer partnerships, and developing assets that drove awareness, engagement, and sales. My original content earned Meta's High-Quality Creative designation for its visually engaging content and strong engagement performance.

❋ Campaign Results

  • 5.72x ROAS

  • +137% Organic Meta views during launch

  • Lowest CPA across all 2026 Meta campaigns

  • Produced 17 purchases & $2,000 in rev. in first 5 days

Other Campaign Highlights

InstagramStory Design for Coastal Calm

Coastal Calm

To support Little Giraffe's Valentine's Day promotion, I developed an integrated social media campaign centered on emotional storytelling, creator partnerships, and luxury gifting. The campaign exceeded its Meta sales goal, increased YoY revenue, and successfully positioned Little Giraffe as a timeless alternative to traditional Valentine's gifts while generating high-performing organic content and creator engagement.

65,000+ Organic Views

  • +14.4% in Meta-attributed revenue YoY, totaling $16,196

  • +11.4% in order numbers YoY

  • Grew follower count by 258

Valentine’s Day

The Coastal Calm campaign successfully cemented Little Giraffe as the primary authority for luxury family home and leisure gifting. By centering the strategy on high-quality lifestyle imagery and targeted influencer partnerships, the campaign effectively engaged new moms and occasion gifters throughout the spring.

150,000+ Social Impressions

  • 3.96% TikTok engagement rate

  • 10.1% Metaengagement rate

  • 85+link-in-bio clicks

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