Operating in the fast-evolving legal cannabis space, MoonWlkr sought to establish a strong social media presence despite the platform restrictions and shadowbanning common to the cannabinoid industry. I built the brand's social channels from the ground up, first as Social Media Manager and later as Creative Manager, developing content and campaigns that drove organic growth and engagement in a category where paid advertising and algorithmic visibility are both heavily restricted. Within 8 months, Instagram alone generated more than 900 organic, social-driven sales and a 24% engagement rate, growing to 1,500 followers despite the account operating under a shadowban.